| 文化创意企业核心竞争力评价指标体系构建研究 |
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| 引用本文： | 丛海彬.文化创意企业核心竞争力评价指标体系构建研究[J].企业活力,2011(1):72-75. |
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| 作者姓名： | 丛海彬 |
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| 作者单位： | 浙江万里学院商学院,宁波,315100 |
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| 基金项目： | 国家自然科学基金资助项目:创意产业园区组织生态系统演进及竞争力评价模型研究(70873018); 浙江省社科联重点课题:浙江省文化创意城市竞争力与经营战略研究(2009Z13); 杭州市哲学社会科学规划常规性重点课题:国际文化创意城市的比较分析和杭州发展对策研究(A10SH03)的阶段性成果 |
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| 摘 要： | 文化创意企业核心竞争力评估是文化创意企业竞争决策和战略制定的重要手段。面对日益激烈的市场竞争,文化创意企业只有具备强大的核心竞争力,才能创造出可持续性的竞争优势。因此,构建文化创意企业的核心竞争力是目前所要解决的重要课题。
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| 关 键 词： | 文化创意企业 核心竞争力 评价指标体系 |
The Research on Establishing Evaluation Index System of Cultural Creative Enterprise Core Competitiveness |
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| Cong Hai-bin.The Research on Establishing Evaluation Index System of Cultural Creative Enterprise Core Competitiveness[J].Enterprise Vitality,2011(1):72-75. |
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| Authors: | Cong Hai-bin |
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| Institution: | Cong Hai-bin(Business School,Zhejiang Wanli University,Ningbo 315100,China) |
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| Abstract: | The evaluation of the cultural creative enterprise core competitiveness is the important way of making competitive policy and strategy of company.Facing the severe market competition,for the cultural creative enterprise,the only way is to construct the strong core competitiveness which can create sustainable competitive advantage.So,cultivating the core competitiveness is an important subject for the cultural creative enterprise to resolve currently. |
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| Keywords: | cultural creative enterprise core competitiveness evaluation index system |
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