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营销时代推销实质探析
引用本文:庞如村.营销时代推销实质探析[J].吉林省经济管理干部学院学报,2000,14(3):49-52.
作者姓名:庞如村
作者单位:吉林省经济管理干部学院国际商务系
摘    要:推销人员从多个方面挖掘产品能够满足顾客需求的使用价值,挖掘推销产品能够满足顾客特殊需求的差别优势,然后把产品使用价值中的部分内容有针对性地与顾客需求结合起来,满足不同层次顾客的各种需求和主要评价标准,用自己的知识和智慧创造性地运用各种推销技术,就是现代推销的实质。

关 键 词:企业  市场营销  推销  顾客需求  产品使用价值

Analysis on tie essence or Salesman during the marketing Age
PANG Ru-cun.Analysis on tie essence or Salesman during the marketing Age[J].Journal of Jilin Province Economic Management Cadre College,2000,14(3):49-52.
Authors:PANG Ru-cun
Abstract:The essence of salesman is that. the salesmen persue the value of products in a various way to meet customer's requirements, and the difference advantage of satisfying customers' special interests. then take various sales technique with his creative knowledge and wisdom to meet different Customer's requirements and major analysis standard with the Combination of the product value and customers' requirements
Keywords:push sales of  customer  value  requirements
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