| 基于绿色营销理论的森林旅游产品开发方法 |
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| 引用本文： | 罗金华.基于绿色营销理论的森林旅游产品开发方法[J].林业经济问题,2008,28(4). |
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| 作者姓名： | 罗金华 |
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| 作者单位： | 三明学院,经济管理系,福建,三明,365004 |
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| 基金项目： | 福建省青年科技人才创新基金 |
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| 摘 要： | 指出森林旅游产品开发必须在兼顾生态旅游专门层次的基础上,应着重满足大众旅游市场基本层次的需求;并应用绿色营销理论为指导,从森林旅游产品的可持续发展目标、开发技术和市场需求等层面,探讨森林旅游产品开发的应用性方法——以生态理念为先导,以产品创新为核心,以主题形象为特色,以本土设计为内容,以休闲体验为重点的"生态、创新、主题、本土、休闲、体验"6环节开发方法,使指导理论具象化,更具操作性。
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| 关 键 词： | 绿色营销 森林旅游 产品开发 方法 |
Study on Development Method of Forest Tourist Product Based on Green Marketing |
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| LUO Jin-hua.Study on Development Method of Forest Tourist Product Based on Green Marketing[J].Problems of Forestry Economics,2008,28(4). |
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| Authors: | LUO Jin-hua |
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| Abstract: | It is essential for forest tourist products to meet the need of the mass market while giving attention to ecotourism market.This paper puts forward and discusses the development method of forest tourist products based on the green marketing theory,which consists of six links of ecology,innovation,theme,localization,leisure and experience,referring to the aims of sustainable development,the techniques and the focal points of forest tourist product development and giving attention to both mass market and ecotourism market. |
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| Keywords: | green marketing forest tourism product development methods |
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