| Abstract: | This a continuation of a paper which appeared in the last issue of the Journal of Consumer Studies and Home Economics. The first part of the paper dealt with studies of consumer representation, particularly in the nationalized industries (which show its weaknesses and inadequacy); with studies of information and education (which show the limited usefulness and slow progress of each); and with work done on the real needs of consumers (which shows the deep uncertainties which exist about what those real needs are). Here five further topics of consumer research are considered and suggestions are made for future research. |
