| 基于消费者购买决策过程的出版社网络营销策略研究 |
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| 引用本文： | 赵建.基于消费者购买决策过程的出版社网络营销策略研究[J].江苏商论,2012(7):10-13. |
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| 作者姓名： | 赵建 |
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| 作者单位： | 广州体育职业技术学院 |
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| 摘 要： | 本文以消费者行为研究为基础,分析了出版社网络营销的现状,构建了网络消费者购买决策过程模型,通过对网络消费者购买出版社产品与服务六个阶段影响因素与存在问题的调查,制定出相应的网络营销策略。
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| 关 键 词： | 消费者 购买决策过程 出版社 网络营销 |
The research of press online marketing strategies based on consumer purchase decision making process |
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| Zhao jian.The research of press online marketing strategies based on consumer purchase decision making process[J].Jiangsu Commercial Forum,2012(7):10-13. |
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| Authors: | Zhao jian |
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| Institution: | Zhao jian(Guangzhou Sports Polytechnic) |
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| Abstract: | Based on consumer behavior research,we analysis the online marketing status of press and build our online consumer purchase decision process model.We make the online marketing strategy through the survey of six stages of influencing factors and existing problems of online consumer press products and services. |
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| Keywords: | consumers purchase decision nmaking process press online marketing |
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