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Social marketing: the state of play and brokering the way forward |
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| Authors: | Ross Gordon Rebekah Russell-Bennett R Craig Lefebvre |
| Institution: | 1. Department of Marketing and Management, Faculty of Business and Economics, Macquarie University, Sydney, Australiaross.gordon@mq.edu.au;3. School of Advertising, Marketing and Public Relations, QUT School of Business, Queensland University of Technology, Brisbane, Australia;4. Faculty of Community and Family Health, University of South Florida, Tampa, FL, USA |
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