Social marketing and big social change: personal social marketing insights from a complex system obesity prevention intervention |
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Authors: | Roberto Venturini |
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Institution: | 1. Community Engagement, Independent Broad-Based Anti-Corruption Commission (IBAC), Melbourne, Australiaroberto.venturini@ibac.vic.gov.au |
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Abstract: | ABSTRACTTo address ‘wicked problems’ such as obesity, family violence or community safety, we need systems change interventions that reach large numbers, are scalable and can be enriched over time.Follow the development of a social marketing platform as it became a critical component of Healthy Together Victoria; an internationally recognised, and radically different, approach to driving change for better health. Working beyond the delivery of public education campaigns, social marketing became a key pillar of this powerful movement – one that emboldened governments, business and other partners across sectors and communities – to tackle the rising tide of obesity through leadership, big thinking and joint action. |
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Keywords: | Systems social marketing healthy together Victoria obesity prevention public health |
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