“互联网+旅游”视角下乡村旅游的发展策略

旅游业在我国经济结构中占据着非常重要的地位,旅游业的迅猛发展使我国传统的经济结构发生着质的飞跃。在旅游框架中,乡村旅游犹如一颗冉冉升起的明星,正在一步步展露着锋芒,极具竞争优势。势必借力互联网的便利,利用“互联网+旅游”的新形势,推动乡村旅游业的快速发展,促进互联网与旅游业的深度融合。本文基于“互联网+旅游”视角,分析乡村旅游发展现状及出现的问题,提出乡村旅游迭代升级的解决措施,以促进乡村旅游的快速发展。

Research on the Development Strategies of Rural Tourism From the Perspective of "Internet+Tourism"

Tourism occupies a very important position in China’s economic structure,and its rapid development has made a qualitative leap in China’s traditional economic structure.In the framework of tourism,rural tourism is like a rising star,showing its sharp edge step by step,and has a competitive advantage.With the convenience of the Internet,rural tourism will develop rapidly under the new situation of“Internet+Tourism”,thus promoting the deep integration of Internet and rural tourism.Based on the perspective of“Internet+Tourism”,this paper analyzes the development status and problems of rural tourism,and proposes solutions that are conducive to the iterative upgrade of rural tourism,in order to promote the rapid development of rural tourism.