| 佐卡伊：别叫我“淘品牌” |
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| 引用本文： | 王长胜,邓攀.佐卡伊：别叫我“淘品牌”[J].中国企业家,2011(21):104-105,17. |
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| 作者姓名： | 王长胜 邓攀 |
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| 作者单位： | 《中国企业家》编辑部 |
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| 摘 要： | 淘品牌曾是令人艳羡的名号，如今，淘品牌们却在纷纷寻找新出路。线下的试图走向线上，线上的努力走向线下，这是未来几年零售业必须完成的交互过程
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| 关 键 词： | 品牌 交互过程 零售业 |
Zakaly:We are not a Taobao Brand! |
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| Abstract: | Seven years ago he choose to open up an online shop on Taobao. com to sell diamonds,an idea that his entire family opposed saying, You'll never succeed! Seven years later he also ran aground opposition when he decided to spend 100 million RMB to open a 5000 square meter jewelry store in Hangzhou as everyone told him.You're going to die miserably! Zakaly Chairman Wu Tao knows the risks of establishing an enterprise. Since opening up on Taobao in 2004 Zakaly has grown quickly, currently the company accounts f... |
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