基于孝文化的孝感市城市品牌战略

城市品牌战略,是指在城市整体发展过程中,全面塑造城市品牌形象,提高城市知名度、美誉度和满意度,以提升城市竞争能力的城市经营战略.孝文化是孝感市的特色文化,也是孝感市实施城市品牌战略的最佳切入点.孝感市城市品牌战略的实施,须以孝文化为支点,提升城市的文化品位;以人为中心,培养良好的市民素质;以产业为龙头,打造孝感市强势工业品牌;以CIS理论为依据,塑造个性化城市形象.

Based on the culture of filial piety Xiaogan City Brand Strategy

The city brand strategy, is refers in the city whole developing process, comprehensively portrays the city brand image, enhances the city well-knownness, the fine reputation and the degree of satisfaction, promotes the city competitive ability the city management strategy. The filial piety culture is a culture of the characteristics of Xiaogan City, also is the city brand strategy best to cut into the spot. The Xiaogan city brand strategy implementation, must take the filial piety culture as a pivot, promotes the city the cultural personal status; Take the person as the core, raises the good residential quality; Take the industry as the main item, to create a strong brand in Xiaogan City; Take the CIS theory as the basis, Personalized shaping a city's image.