| 论案例教学在旅游市场营销学课程中的运用 |
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| 引用本文： | 王素珍. 论案例教学在旅游市场营销学课程中的运用[J]. 时代经贸, 2007, 5(9X): 102-103 |
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| 作者姓名： | 王素珍 |
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| 作者单位： | 渤海大学旅游学院,辽宁锦州 |
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| 摘 要： | 旅游市场营销学具有很强的实践性和应用性，为培养学生运用旅游市场营销理论分析、解决实际问题的能力有必要采用案例教学法。文章从案例教学的价值、案例教学的基本环节以及案例教学中应重视的问题等几个方面探讨了案例教学在旅游市场营销学课程中的运用。
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| 关 键 词： | 案例教学 旅游市场营销学 价值 |
By case teaching in traveling marketing study Using |
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| WANG Su- zhen. By case teaching in traveling marketing study Using[J]. Economic & Trade Update, 2007, 5(9X): 102-103 |
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| Authors: | WANG Su- zhen |
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| Affiliation: | Bohai College traveling institute Jinzhou |
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| Abstract: | The traveling marketing has the very strong practicality and the application, It is necessary to use the case teaching method to train the student using the traveling marketing theoretical analysis and solution problem ability. The article have discussed Several questions from the case teaching value, basic link as well as several aspects should be taken in the case teaching, |
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| Keywords: | Case teaching traveling marketing study value |
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