| “控规”背景下的房地产市场定位体系 |
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| 引用本文： | 宁智,张琛.“控规”背景下的房地产市场定位体系[J].时代经贸,2007(8X):30-31. |
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| 作者姓名： | 宁智 张琛 |
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| 作者单位： | 中国地质大学研究生院,湖北武汉 |
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| 摘 要： | 2006年5月29日,国务院办公厅转发建设部等九部委《关于调整住房供应结构稳定住房价格的意见》,量化了房地产新建住房结构的比例,这对近期房地产项目必将带来很大的影响。原有规划的调整不可避免,市场定位及营销策划等项目运作将被打乱。“控规”背景下,房地产企业营销策划寻求有效的市场定位模式,仍是企业运作的重中之重。
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| 关 键 词： | 房地产 控规 营销策划 市场定位 |
The new market position pattern in the background of new plan. |
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| NING Zhi, ZHANG Chen.The new market position pattern in the background of new plan.[J].Economic & Trade Update,2007(8X):30-31. |
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| Authors: | NING Zhi ZHANG Chen |
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| Institution: | China University Of Geology Graduate School in Wuhan city of Hubei province |
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| Abstract: | The Chinese government quantified the new housing structure by promulgating relevant statutes and regulations, which would expand the influence to the real estate. Moreover, the enterprises must change the original whole marketing plan and the relevant market position. Hence how to look for the effective market position pattern to make do with the new policies is very indispensable to real estate enterprises. |
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| Keywords: | Real estate Plan Marketing Plan Market position |
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