| 浅析各种心理定价策略 |
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| 引用本文： | 翟成蹊,陈舒音.浅析各种心理定价策略[J].时代经贸,2007,5(9X):164-164,166. |
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| 作者姓名： | 翟成蹊 陈舒音 |
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| 作者单位： | 华中师范大学心理学院,湖北武汉 |
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| 摘 要： | 价格是市场经济永恒的主题，对消费者心理的了解与把握是制定正确价格策略的关键。本文章旨在探讨针对消费者心理展开的定价策略，为不同类型的企业提供经验借鉴。
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| 关 键 词： | 价格 定价策略 消费者购买心理 |
A brief talk of different ways of fixing a price |
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| ZHAI Cheng -xi,CHEN Shu -yin.A brief talk of different ways of fixing a price[J].Economic & Trade Update,2007,5(9X):164-164,166. |
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| Authors: | ZHAI Cheng -xi CHEN Shu -yin |
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| Institution: | School of Psychology , Central China Normal University , Wuhan, 430079 |
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| Abstract: | The price is the eternal subject of market economy. Learning and mastering the character of how all kinds of customers feel is the key of fixing a practical perfect price, The paper discusses different kinds of psychological pricing tactics , which can offer some suggestions to enterprises in view of the practical conditions |
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| Keywords: | price pricing tactics customers purchasing psychology |
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