| 基于价值链的房地产企业核心竞争力分析 |
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| 引用本文： | 周森锋,谢岳来. 基于价值链的房地产企业核心竞争力分析[J]. 商业研究, 2005, 0(14): 135-138 |
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| 作者姓名： | 周森锋 谢岳来 |
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| 作者单位： | 清华大学,房地产研究所,北京,100084 |
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| 摘 要： | 运用价值链分析与竞争优势理论方法分析房地产企业创造价值活动的过程,提炼房地产企业创造价值的战略环节和保持竞争优势的源泉,进而归纳和总结了房地产企业的核心竞争力,即战略规划能力、资源整合能力和创新能力。
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| 关 键 词： | 房地产 价值链 竞争优势 核心竞争力 |
| 文章编号： | 1001-148X(2005)14-0135-03 |
| 修稿时间： | 2004-03-31 |
Core Competence of Real Estate Enterprises Based on Value China |
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| ZHOU Shen-feng,XIE Yue-lai. Core Competence of Real Estate Enterprises Based on Value China[J]. Commercial Research, 2005, 0(14): 135-138 |
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| Authors: | ZHOU Shen-feng XIE Yue-lai |
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| Abstract: | This presents the value chain analysis and competitive advantage theory,and concludes the process by using value chain method how real estate enterprises creates value.It generalizes the strategies for these enterprises and the approaches to get the competitive advantages.It lastly clarifies core competence covers strategic programming power,resource integrity ability and innovative capability. |
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| Keywords: | real estate value chain competitive advantage core competence |
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