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论中小企业的发展困境及战略选择
引用本文:张莹 张根明. 论中小企业的发展困境及战略选择[J]. 企业技术开发, 2004, 23(5): 47-48,60
作者姓名:张莹 张根明
作者单位:中南大学商学院 湖南长沙410083(张莹),中南大学商学院 湖南长沙410083(张根明)
摘    要:目前中小企业发展缓慢,甚至出现大量破产,倒闭的现象,这种现象的发生除了与宏观环境的影响外,还与中小企业自身固有的缺陷有关,文章认为要解决中小企业的发展问题,主要要从中小企业内部的主控因素出发,根据企业自身特点和市场竞争程度,科学地选择发展战略才是解决问题的前提。

关 键 词:中小企业  经营战略
文章编号:1006-8937(2004)05-0047-02

Discuss development comer and strategy choice of small and medium-enterprises
ZHANG Ying,ZHANG Gen-ming. Discuss development comer and strategy choice of small and medium-enterprises[J]. Technological Development of Enterprise, 2004, 23(5): 47-48,60
Authors:ZHANG Ying  ZHANG Gen-ming
Abstract:Now small and medium-enterprises develop slowly, even bankrupt and close down. The phenomena are related with not only the macro-environment but also the shortage of enterprise themselves. This article considers that we should grasp main manipulative factors in course of resolve the development problem of small and medium-enterprises. According to characteristic of enterprises themselves and competition of market, scientific choosing development strategy is precondition of solving these problems.
Keywords:small and medium-enterprises  management strategy
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