滑雪场经济效益分析

滑雪场是新兴的企业组织,在我国处于起步阶段。如何提高滑雪场的经营效益,成为我国滑雪产业发展的"瓶颈问题"。我国各种规模的滑雪场有350家,但全国整个滑雪产业的经营额尚不及美国科罗拉多州的一个滑雪场的销售额度。近几年来,特别是一些中大型的滑雪场在经营方面遇到了"寒潮"。应借鉴西方的厂商理论对滑雪场的经营效益进行定量分析,采取更有效的措施提高我国滑雪场经营效益。

The Analysis on Economic Benefits at Sking Ground

As a new form of enterprise,Chinese skiing grounds are still in the starting phase.Now they meet the bottleneck of increasing economic benefit.There are nearly 350 ski resorts all over the country,but their whole yearly turnover is less than that of one ski resort in Colorado in the US.Especially in recent years,many big and middle-scale ski resorts faced "cold wave" in management.The paper tries to quantitatively analyse the economical benefit of ski resort on the basis of western manufacturer theory,and puts forward the modes and methods of improving their economic benefit.