| 本土旅游企业差旅管理经营战略探析 |
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| 引用本文： | 谭刚. 本土旅游企业差旅管理经营战略探析[J]. 旅游学刊, 2006, 21(5): 36-39 |
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| 作者姓名： | 谭刚 |
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| 作者单位： | 武汉大学经济与管理学院,湖北,武汉,430072 |
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| 摘 要： | 差旅管理是国外最新引入我国的商务旅游核心产品之一.本文在对国内外文献分析的基础上对差旅管理进行了深入的剖析,同时针对中国新兴的差旅管理市场的发展现状,提出了本土旅游企业拓展差旅管理业务的对策建议.
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| 关 键 词： | 差旅管理 经营战略 旅游 商务旅游 竞争优势 |
| 文章编号： | 1002-5006（2006）05-0036-04 |
| 收稿时间： | 2006-02-06 |
| 修稿时间： | 2006-02-06 |
An analysis of ETM Strategy for Native Tourism Enterprises |
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| TAN Gang. An analysis of ETM Strategy for Native Tourism Enterprises[J]. Tourism Tribune, 2006, 21(5): 36-39 |
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| Authors: | TAN Gang |
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| Abstract: | ETM is one of the key tourist products recently introduced into China.Based on the analysis of literatures both at home and abroad,the paper makes an in-depth analysis of ETM.In view of the situation of the ETM market in China,the auther offers countermeasures to expand ETM business for the native tourist enterprises. |
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| Keywords: | ETM operating strategy travel business travel competition advantage |
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