| 微博议程设置研究的路径分析 |
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| 引用本文： | 吴闻莺.微博议程设置研究的路径分析[J].石家庄经济学院学报,2012,35(4):120-124. |
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| 作者姓名： | 吴闻莺 |
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| 作者单位： | 西南民族大学文学与新闻传播学院,四川成都,610041 |
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| 基金项目： | 国家社科基金重点课题“我国文化产业政策研究”，教育部课题“微博舆论传播风险管理研究”，2012年研究生学位点建设项目 |
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| 摘 要： | 议程设置理论是新闻传播学的关键理论之一,微博自下而上的双漏斗传播机制彻底颠覆了传统媒介的点对多传播。沿用传统媒体环境下的议程设置思路,研究遇到困境。在梳理议程设置理论基础上,提出微博议程设置理论假设,指出微博议程设置是微博平台上参与者通过对议题的围观、极化、动员,最终将议题列入微博议程的过程。
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| 关 键 词： | 微博 议程设置 路径分析 |
Path Analysis on Agenda Setting of Micro-blog |
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| WU Wen-ying.Path Analysis on Agenda Setting of Micro-blog[J].Journal of Shijiazhuang University of Economics,2012,35(4):120-124. |
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| Authors: | WU Wen-ying |
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| Institution: | WU Wen-ying(Southwest University for Nationalities,Chengdu,Sichuan 610041) |
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| Abstract: | Agenda setting is one of the key theories of communication.The double funnel mechanism in micro-blog suggests that the traditional communication mechanism based on one-to-many communication is overturned.As a result,it is difficult to apply the agenda setting theory for traditional communication to micro-blog.This article makes propositions regarding the agenda setting in the micro-blog context,including suggestions that participants of micro-blog make a specific topic part of the agenda by acting as onlookers,being polarized and being mobilized. |
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| Keywords: | micro-bolg agenda setting path analysis |
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