封建社会道德模范宣传的经济学分析

古代中国高度集中的政治体制使皇帝与庞大的科层式官僚体系产生了信息不对称。道德模范典型宣传作为统治者为突破信息失真，对官僚体系进行有效管理的治理方式构成了新制度经济学意义上的非制度约束。典型人物所承载的“忠”、“勤”、“廉”、“爱民”、“仁政”等意识形态作为非制度性约束具有经济功能。它能有效地减少官僚队伍中的“搭便车”行为，减少统治者对官吏的激励成本，降低对官吏的监督费用。在认识到典型人物宣传的经济学意义时，还应该注意到意识形态的局限性。

~ Economic Analysis of Moral Models in Feudal Society

The centralized political system in ancient China brought the information asymmetry to emperor-bureaucracy system.Propaganda of moral models,as an effective management mode for dominator to handle the bureaucratic system and break through information distortion,constitutes a non-system constraint from the viewpoint of new economics.The ideology such as "loyalty","diligent","honest","benevolent governance" which are carried by moral models has economic function.Propaganda of moral models can effectively reduce the "free rider" behavior in the bureaucratic ranks,and the incentive and supervision costs of officials.At the same time,the limitations of ideology also should be noted while we take cognizance of economic significance of moral model propaganda.