Behavioral characteristics of the recreational shopper and implications for retail management |
| |
Authors: | Terrell Williams Mark Slama John Rogers |
| |
Institution: | (1) Utah State University, Utah, USA;(2) Montana State University, Montana, USA |
| |
Abstract: | The success of a retail image is dependent upon the retailer's ability to appropriately match store attributes and benefits
with target market characteristics. This study indicates that many consumers (recreational shoppers) shop for other than purely
economic considerations. The results provide new evidence pertaining to the appropriate retail strategy for attracting such
shoppers. |
| |
Keywords: | |
本文献已被 SpringerLink 等数据库收录! |