Innovation contests: attracting new solvers and new high-quality solutions

This study extends research on online innovation contests by focusing on the process of an innovation contest. The authors propose that the decision of a solver to join a contest and the likelihood that a solver will submit a high-quality solution are functions of the current number of solvers in a contest and of the current number of high-quality solutions. The hypotheses are tested in an empirical analysis using a unique data set of 1351 online innovation contests for graphic design projects. The study finds that solvers joining a contest and solvers submitting high-quality solutions are two dynamic and interacting processes that impact the outcomes of an innovation contest. More specifically, the results reveal that (1) a solver is less likely to join a contest that already has many solvers, and many high-quality solutions; (2) a solver is more likely to submit a high-quality solution in a contest if the contest has already many solvers or the focal solver has already submitted one or more high-quality solutions; (3) a solver is less likely to submit a high-quality solution if the contest already has many high-quality solutions developed by others. Organizers of online innovation contests need to understand these complex relationships when they manage contests and aim to improve contest performance. This article details the implications of these findings for the theory and practice of innovation contests.