| 建立营销策划课程独立内容体系的探讨 |
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| 引用本文： | 朱华锋. 建立营销策划课程独立内容体系的探讨[J]. 华东经济管理, 2010, 24(1): 157-160. DOI: 10.3969/j.issn.1007-5097.2010.01.038 |
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| 作者姓名： | 朱华锋 |
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| 作者单位： | 安徽经济管理学院,安徽,合肥,230059 |
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| 摘 要： | 营销策划课程内容体系建设需要采用实践-理论和问题-对策研究方法。营销策划课程内容体系既需要与市场营销学相衔接也需要相区别。营销策划课程的主体内容应该包括产品策划、价格策划、分销策划、广告传播策划、公关传播策划和促销活动策划等,但其内容构成应有独立性,不应重复市场营销学的内容。
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| 关 键 词： | 营销策划 内容体系整体架构 内容构成 |
Discussion on the Independent Content System of Marketing Planning |
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| ZHU Hua-feng. Discussion on the Independent Content System of Marketing Planning[J]. East China Economic Management, 2010, 24(1): 157-160. DOI: 10.3969/j.issn.1007-5097.2010.01.038 |
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| Authors: | ZHU Hua-feng |
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| Affiliation: | Anhui Economic Management Institute;Hefei 230059;China |
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| Abstract: | It's necessary to adopt the study method of practice-theory and problem-strategy.The independent content system of Marketing Planning need link as well as distinguish with Marketing.It should consist of product-planning,price-planning,place-planning,advertise-planning,public relation-planning and sales promotion-planning,but it shouldn't be the copy of Marketing. |
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| Keywords: | marketing planning content system content substance |
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