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浅析开架销售的双效性
引用本文:熊争鸣,潘伯平. 浅析开架销售的双效性[J]. 商业经济(哈尔滨), 2011, 0(8): 80-81,112
作者姓名:熊争鸣  潘伯平
作者单位:武汉大学后勤集团;武汉大学高新技术产业发展部;
摘    要:随着社会的发展和人的自我意识的显著提高,开架销售以独特的商业文化魅力越来越受到商家和消费者的青睐。当前的问题是开架销售同时带来了商品丢失率的不断上升。开架销售犹如一把"双刃剑",具有双效特性。开架销售的优势,在于这种新的经营态势适应了现代经济发展的潮流。值得注意的是,盗窃是超市经营损耗的主要因素,直接影响企业实现利润目标的最大障碍,严重威胁企业经营的成功,愈来愈凸现开架销售的负面影响。

关 键 词:开架销售  双效性  正面效应  负面效应

Double Effects of Open-shelf Sales
XIONG Zhengming,PAN Boping. Double Effects of Open-shelf Sales[J]. Business Economy, 2011, 0(8): 80-81,112
Authors:XIONG Zhengming  PAN Boping
Affiliation:XIONG Zhengming,PAN Boping
Abstract:With the development of our society and significant increase of human self-awareness,open-shelf sales attract more stores and consumers because of its unique commercial and cultural charm.Meanwhile,open-shelf sales increase loss rates of goods.That is,open-shelf sales contain double effects as a double-edged sword.The advantage is that the open-shelf sales meet the trend of modern economic development;it is worth noting that,however,theft is the main factor of supermarket operating loss,and the biggest obst...
Keywords:open-shelf sales  double effect  positive effect  negative effect  
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