| 关于我国商业银行市场重新定位的分析 |
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| 引用本文： | 汤毅林. 关于我国商业银行市场重新定位的分析[J]. 商业经济与管理, 2005, 0(2): 70-74 |
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| 作者姓名： | 汤毅林 |
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| 作者单位： | 浙江工商大学,浙江,杭州,310035 |
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| 摘 要： | 根据我国加入WTO的承诺 ,中国银行业将逐步全面开放。在此前提下 ,实施准确的市场定位策略对我国商业银行的生存而言是至关重要的。本文通过分析我国银行市场与银行市场定位的现状 ,从总体战略与具体策略两个方面提出了在全面开放的条件下我国商业银行市场定位的策略选择。
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| 关 键 词： | 商业银行 市场定位 策略选择 |
| 文章编号： | 1000-2154(2005)02-0070-05 |
| 修稿时间： | 2004-12-24 |
An Analysis of Re-positioning of Commercial Bank Market in China |
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| TANG Yi-lin. An Analysis of Re-positioning of Commercial Bank Market in China[J]. Business Economics and Administration, 2005, 0(2): 70-74 |
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| Authors: | TANG Yi-lin |
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| Abstract: | According to our promise for entering WTO, China will open its banking market step by step. Under this presupposition, implementing correct market-pos itioning strategy is crucial to China-owned banks. But how can the commercial ba nk achieve this goal? In the following essay, we first analyse the present posit ioning conditions of China-owned banks. Then we give our suggestion in detail f o r China-owned banks to implement correct market-positioning strategy in a entire ly opened China's banking market. |
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| Keywords: | commercial bank market-positioning strategy sel ecting |
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