| 我国家电专营连锁企业的竞争优势研究 |
| |
| 引用本文： | 杨子卿.我国家电专营连锁企业的竞争优势研究[J].改革与战略,2008,24(5):123-125. |
| |
| 作者姓名： | 杨子卿 |
| |
| 作者单位： | 中原工学院,河南,郑州,450007 |
| |
| 摘 要： | 文章通过对我国家电专营连锁状况的分析总结，认为在我国，家电专营连锁已成为家电零售的主体；总结概括了家电连锁统一经营管理、统一采购、统一标识、统一商品服务、统一配送、统一价格的主要特征；从规模、信息、成本、专业化、价格、抗风险能力等方面分析、总结出我国家电专营连锁企业的竞争优势所在。
|
| 关 键 词： | 连锁经营 家电专营 专营连锁 |
| 文章编号： | 1002-736X(2008)05-0123-03 |
On the Advantages of Household-Appliance-Chain Enterprises in China |
| |
| Yang Ziqing.On the Advantages of Household-Appliance-Chain Enterprises in China[J].Reformation & Strategy,2008,24(5):123-125. |
| |
| Authors: | Yang Ziqing |
| |
| Institution: | Yang Ziqing (Zhongyuan University of Technology,Zhengzhou,Henan 450007) |
| |
| Abstract: | By analyzing the status of special chain enterprises of household appliance in China,it is concluded that household-appliance-chain enterprises have become the mainstay in household retailing in China.The characters of special chain enterprises of home electric appliance:unified management,unified stock,unified logo,unified goods and services,unified distribution and unified price are summarized.Then the competing advantage of special chain enterprises of household appliance are presented from the scale,inf... |
| |
| Keywords: | chain management special management of household appliance special chain management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
