烟台葡萄酒文化旅游形象的塑造

烟台地处胶东半岛,既是一座滨海旅游城市,又是葡萄酒的重要产地。烟台的旅游形象要与其他滨海城市有所区别,应着力打造葡萄酒文化旅游形象。本文主要从葡萄酒文化旅游形象的设计,葡萄酒文化旅游产品的设计和葡萄酒文化旅游形象的促销宣传和保障四个方面来进行论述。通过物质、文化和环境的和谐统一赋予烟台独特的旅游吸引力。

Creation of wine culture tourism image in Yantai

Yantai is not only a coastal tourist city,but also an important producer of wine which locates in the Shandong Peninsula.In order to make Yantai’s tourism image differ from other coastal cities,Yantai should be focused on creating a wine culture tourism image.This paper discusses the design of wine culture tourism image and wine culture tourism products,the promotion and protection and wine cultural tourism image.Through Due to the harmony of material,cultural and environment,Yantai owns his unique attraction.