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专业报广告创收的思路
引用本文:葛晓地. 专业报广告创收的思路[J]. 商品储运与养护, 2008, 30(9)
作者姓名:葛晓地
作者单位:中国水运报社,湖北,武汉,443000
摘    要:随着我国计划经济向市场经济转轨,广告经营的好坏对专业报的收入来源起到了决定性的作用。文中从网站、“化学反应”两个方面谈及专业报广告要夫出低水平重复的怪圈,必须要走创新的道路。

关 键 词:专业报  广告  创收

Professional newspaper ad revenue-generating ideas
GE Xiaodi. Professional newspaper ad revenue-generating ideas[J]. Storage Transportation & Preservation of Commodities, 2008, 30(9)
Authors:GE Xiaodi
Abstract:As China's planned economy to market economy, advertising on the professional quality of the newspaper's sources of income played a decisive role. The article from the website, the "chemical reaction" talk about two aspects of professional newspaper ads out of the low level to repeat the cycle, we must take the road of innovation.
Keywords:Professional newspaper  advertising  income-generating
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