镇江旅游整合营销分析

随着经济全球化的不断加深,旅游城市间的竞争已经在全球范围内展开,城市旅游整合营销已成为旅游城市间竞争的重要手段。充分认识整合营销的必要性,理清思路并抓紧实施城市旅游整合营销,必将进一步提升镇江城市旅游形象,提高城市旅游竞争力,促进镇江市旅游发展和经济文化繁荣。

Analysis about Zhenjiang Tourism Integrated Marketing

With the deepening of economic globalization,inter-city tourism competition has been launched at a global scale.Integrated marketing about inter-city tourism has become an important means of competition.Fully recognize the need for integrated marketing,and pay close attention to the implementation of ideas sort out the tourism town of integrated marketing,will further enhance the tourism image of Zhenjiang City,and will improve the competitiveness of city tourism,and will promote tourism development in Zhen...