Barcelona seen through the eyes of TripAdvisor: actors,typologies and components of destination image in social media platforms |
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Authors: | Lluís Garay Tamajón Gemma Cànoves Valiente |
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Institution: | 1. Economics and Management Department, Universitat Oberta de Catalunya, Avenida Tibidabo, 39-43, 08035 Barcelona, Spain;2. Geography Department, Universitat Autònoma de Barcelona, Campus de la UAB, Building B, 08193 Bellaterra, Spain |
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Abstract: | Recent literature has emphasized the emerging role of social media in generating a destination image. Even so, there is still no clear definition of the main actors, typologies and components prevailing in these environments or the possible differences between diverse social platforms. Specific analysis and comparison of the Barcelona TripAdvisor Forum and a traditional Destination Management Organization (DMO) website showed that actors, typologies and components are platform specific and have both similarities and differences with other sources, including DMO websites and other social media platforms. |
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Keywords: | social media destination image advisors user-generated content Destination Management Organizations |
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