Satisfaction as a determinant of tourist expenditure

The main aim of this study is to analyse the influence of tourist satisfaction with the tourism offering on tourist expenditure in the destination. Quantitative analysis is based on 523 self-administered questionnaires collected from tourists visiting Rijeka and the Opatija Riviera (Croatia) during the summer of 2014. Principal component analysis was conducted on 22 elements of the offering in order to reduce the dimensionality of satisfaction with the tourism offering, resulting in four dimensions of satisfaction. Regression analysis was conducted with the log of daily expenditure as a dependent variable. The results revealed that only one satisfaction dimension (related to the diversity of facilities) out of the four proved to be a significant predictor of tourist expenditure in the destination. The study also confirms that family income, type of accommodation, past behaviour and length of stay significantly influence daily expenditure.