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Collaborative destination marketing at the local level: benefits bundling and the changing role of the local tourism association |
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| Authors: | Brian Garrod Alan Fyall |
| Affiliation: | 1. School of Management and Business, Aberystwyth University, Aberystwyth, Ceredigion SY23 3AL, UK;2. Rosen College of Hospitality Management, University of Central Florida, 9907 Universal Boulevard, Orlando, FL 32819, USA |
| Abstract: | |
| Keywords: | destination marketing public goods benefits bundling policy |