| 从2008北京奥运会影响效应看杭州旅游业发展的机遇 |
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| 引用本文： | 梁雪松,罗诗旻. 从2008北京奥运会影响效应看杭州旅游业发展的机遇[J]. 商业研究, 2009, 0(3) |
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| 作者姓名： | 梁雪松 罗诗旻 |
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| 作者单位： | 浙江工业大学,之江学院,浙江,杭州,310024 |
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| 基金项目： | 国家自然科学基金,杭州社科规划项目,杭州科技调研项目 |
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| 摘 要： | 历届奥运会对主办国旅游业具有"峰聚效应"、"干扰效应"、"反感效应"、"碰撞效应"和"排挤效应"等影响。杭州虽然远离奥运举办地,但奥运会也将为杭州旅游业带来诸多"后续效应"和千载难逢的发展机遇。杭州应借助奥运会的诸"影响效应",实施奥运旅游发展战略,提高中国最佳旅游城市——杭州旅游品牌在海外的知名度和美誉度。
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| 关 键 词： | 奥运会 杭州旅游 影响效应 |
The Impacting Effect of Beijing Olympic Games 2008 on Hangzhou Tourism Development |
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| LIANG Xue-song,LUO Shi-min. The Impacting Effect of Beijing Olympic Games 2008 on Hangzhou Tourism Development[J]. Commercial Research, 2009, 0(3) |
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| Authors: | LIANG Xue-song LUO Shi-min |
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| Affiliation: | Zhijiang College;Zhejiang University of Technology;Hangzhou 310024;China |
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| Abstract: | By analyzing the impacting effects of the precedent Olympic Games on the tourism of hosting countries,the paper generalizes various impacting effects of the Olympic events including "magnet effect","disturbance effect","aversion effect","collision effect" and "elbowing effect".Although Hangzhou is far from the hosting city,the local tourism can still benefit enormously from the Olympic Games with its follow-up effects and accompanying opportunities.Hangzhou's Olympic tourism development strategy should be l... |
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| Keywords: | Olympic Games Hangzhou tourism impacting effect |
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