| 文化符号在产品品牌形象塑造中的应用 |
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| 引用本文： | 钟慧敏,沈霞. 文化符号在产品品牌形象塑造中的应用[J]. 安徽商贸职业技术学院学报(社会科学版), 2011, 10(3): 41-43 |
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| 作者姓名： | 钟慧敏 沈霞 |
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| 作者单位： | 南通职业大学艺术设计学院,江苏南通,226007 |
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| 摘 要： | 利用文化符号塑造产品品牌形象对企业的发展十分重要。利用文化符号塑造产品的品牌形象需要多角度、全方位地打造。形态文化符号可以塑造产品品牌的外在美，语言文化符号可以提升品牌的附加值，而具有文化内涵的传播媒介符号可以打造产品品牌的亲和力。
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| 关 键 词： | 文化符号 品牌形象 塑造 |
The Application of Cultural Icons in Shaping Product Brand Image |
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| ZHONG Hui-min,SHEN Xia. The Application of Cultural Icons in Shaping Product Brand Image[J]. Journal of Anhui Business College of Vocational Technology, 2011, 10(3): 41-43 |
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| Authors: | ZHONG Hui-min SHEN Xia |
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| Affiliation: | (School of Art and Design, Nantong Vocational College, Nantong 226007, China) |
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| Abstract: | In the development of an enterprise, it is very important to utilize cultural icons to shape the product brand image, which can be realized in different aspects. Form icons can help shape the outer beauty of the product brand, and language icons can help enhance the added value of the brand, while media icons containing cultural connotation can help establish rapport of the brand. |
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| Keywords: | cultural icon brand image shape |
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