中国近代广告之特色——以香烟为例

近代香烟广告是我国广告史上的一枝奇葩，在号称“十里洋场”的上海，外商与华商烟草公司展开激烈的竞争，并纷纷借重于广告的力量促销自己的产品。这些香烟广告有四个较为明显的特征：动用多种媒体、巧借名人之势、打出民族旗帜、融入传统文化。

The features of tobacco advertisings in modern China

Tobacco ads are very important in Chinese modem ad history. Foreign tobacco enterprises had to fight with domestic ones in these competitive markets especially in shanghai. So both of them depended on ads to promote their own products. These tobacco ads had four obvious features, First, used multiple kinds of medias to express information. Second, chose famous stars to attract customers. Third, advocate patriotism to gather natives. Last, combined traditional culture to strengthen feelings.