Pamela E. Pennock. Advertising Sin and Sickness: The Politics of Alcohol and Tobacco Marketing, 1950-1990

This book traces three efforts to ban or regulate the marketingof alcohol and tobacco products in the last half of the twentiethcentury. The first manifested itself in a string of congressionalhearings on the advertising of alcoholic beverages that beganin 1947 and continued until 1958. The second involved the antismokingpush that put warning labels on cigarette packages in 1965 andeliminated broadcast cigarette ads in 1970. The third was adrive to place similar limits