农产品流通效率衡量的研究:一个文献综述

随着中国社会、经济的全面发展,消费者对农产品已经从数量满足发展到追求质量提升和品种多样化的阶段,流通在其中起着越来越重要的作用。流通效率是衡量产品从生产者转移到消费者快速、高效、低成本,以及消费者可选品种多样性的指标。基于生产者、流通业者、消费者的不同视角,流通效率存在不同的评判标准。从生产者角度看,能卖出较高的价格就是效率高;从流通厂商角度看,如何快速高效低成本是其主要指标;从消费者角度看,能够以最低价格获取高质量多品种的产品则代表着较高的流通效率。流通效率的研究对于新时期发展农业生产,提升消费者福利有着重要意义。

The Study of Circulation Efficiency of Agricultural Products: A Review

With the development of economy,Chinese pay more attention to quality and diversity rather than quantity of agricultural products,so circulation is increasingly important now.Distribution efficiency is an index to measure speed,cost and diversity.There are different index to measure distribution efficiency from different perspectives.For producers,the higher price they sell the higher efficiency they can get.For retailer,how to sell good quickly with low cost means higher efficiency.For consumers,high quality products they get with least money mean high efficiency.