| Yiwu,China＇s Brand in Small Commodity |
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| 摘 要： | According to the newly-released stimulus plan for light industry, light industry firms were encouraged to step up efforts in developing their own brands and improving the quality of products. In this respect, .Yiwu city, China＇s small commodity center, proves to be a vivid example for self-brand construction of light industry products, which is crucial to securing China＇s weakening export under the current financial crisis.
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| 关 键 词： | 自主品牌建设 义乌市 小商品 中国 轻工企业 产品质量 轻工产品 金融危机 |
Yiwu,China＇s Brand in Small Commodity |
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| Authors: | Li Zhen |
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