| 我国快餐行业市场行为与市场绩效的实证研究 |
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| 引用本文： | 廖蓓蓓,余敬. 我国快餐行业市场行为与市场绩效的实证研究[J]. 商业研究, 2006, 0(1): 186-189 |
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| 作者姓名： | 廖蓓蓓 余敬 |
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| 作者单位： | 1. 中国地质大学,研究生院,湖北,武汉,430074
2. 中国地质大学,管理学院,湖北,武汉,430074 |
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| 基金项目： | 湖北省教育厅B类项目(2003X1712)，中国地质大学(武汉)人文社科基金资助项目 |
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| 摘 要： | 随着我国经济的增长,中国快餐业发展迅猛。分析我国快餐企业产品差异化行为,连锁经营行为以及整个快餐行业的市场绩效;并在此基础上运用多元统计的方法对我国快餐业市场行为对市场绩效的实现程度进行实证分析,使我国快餐企业市场行为合理化,积极发展中式快餐业。
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| 关 键 词： | 快餐业 市场行为 市场绩效 |
| 文章编号： | 1001-148X(2006)01-0186-04 |
| 收稿时间： | 2004-10-20 |
| 修稿时间： | 2004-10-20 |
Research on Market Behavior and Performance of Chinese Fast Food Industry |
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| LIAO Bei-bei,YU Jing. Research on Market Behavior and Performance of Chinese Fast Food Industry[J]. Commercial Research, 2006, 0(1): 186-189 |
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| Authors: | LIAO Bei-bei YU Jing |
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| Affiliation: | 1. Graduate School, China University of Geosciences, Wuhan, Hubei 430074, China ; 2. Management Department, China University of Geoseiences , Wuhan , Hubei 430074, China |
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| Abstract: | With the increased economic growth,Chinese fast food industry has been developing rapidly.This paper analyzes market behavior and performance of fast food industry in china.With a multivariate statistical analysis,it studies the relationship between market behavior and performance.It then gives some advice to enterprises and government on how to develop Chinese fast food industry. |
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| Keywords: | fast food industry structure performance |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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