现代经济增长的综合分析框架:分工—制度—品牌模型

分工带来专业化程度的提高和生产迂回程度的增加,促进了经济增长,但同时也带来了交易费用的上升,因此制度变迁理论认为,制度安排通过降低交易费用、提高经济组织的效率从而促进经济增长。分工带来的产量增加和产品多样化却会导致消费者的选择成本上升、降低消费者的选择效率从而降低资源配置效率,使生产和消费不能保持均衡发展,妨碍了经济增长。而品牌和品牌品类化则是产品多样化时代能有效降低消费者选择成本的工具和手段。因此分工及专业化与制度及其变迁从生产或供给角度解释了生产效率对经济增长的决定作用,而品牌从需求方面解释了消费者的选择效率对经济增长的促进和拉动作用,分工—制度—品牌模型可以成为当代解释经济增长的综合分析框架。

A Comprehensive Analytical Framework of Modern Economic Growth: Model of Division of Iabor-institutional-branding

Division of labor has become the main factor to interpret economic growth. Division of labor can advance economic growth though it increases specialization and roundabout methods of production. However division of labor will increase transaction costs. Institutional theory considers that institution and institutional change can advance economic growth through reducing transaction costs and increasing the efficiency of economic organizations. But increasing supply and product diversity will increase the costs of choice to reduce choice efficiency of consumers, thus leading to an unequilibrium development of production and consumption, and hinder economic growth. Branding and categorilization of brand can reduce the costs of choice effectively. So division of labor and specialization, institution and institutional change decide economic growth on the side of supply and production efficiency and branding and categorilization of brand decide economic growth on the other side of demand and choice efficiency. The model of division of labor, institution and branding is a comprehensive analytical frame of the modern economic growth.