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Unraveling the practices of “productization” in professional service firms |
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| Authors: | Elina Jaakkola |
| Affiliation: | Turku School of Economics, University of Turku, FI-20014 Turku, Finland |
| Abstract: | |
| Keywords: | Productization Professional services Service marketing Marketing-as-practice Discourses |
| 本文献已被 ScienceDirect 等数据库收录！ | |