基于“行为经济学理论”的旅游者行为分析

传统的旅游者行为分析方法,主要是进行定性的分析,将各个因素进行框架分析,而对旅游者行为的影响因素分析深度不够。借助行为经济学的理论和分析方法,从旅游者的心理活动角度入手,注重旅游者的心理变量分析,应用前景理论和心理账户分析旅游者行为,充分考虑了情境因素和体验因素,使得关于旅游者的行为分析更加细化和接近现实生活。

Analysis of Tourists' Behaviors Based on Behavioral Economics

Traditional tourists＇ behavioral analysis is focusing on qualitative analysis and frame analysis on every factor without deep analysis on influential factors of tourists＇ behaviour. Taking advantage of the theories and methodologies of behavioral economics plus prospect theory and mental account, this article, laying stress on the analysis of tourists＇ variables, analyses tourists＇ behaviour from the aspect of tourists＇ mental activities. The analysis of tourists＇ behaviour is more detailed and real due to well consideration of scene factors and experiencing factors.