原创:动漫产业的发展诉求及其革新路径

动漫产业是21世纪最具发展潜力的产业,动漫产业的发展不应局限于动漫本身,而应将边界拓展到其他衍生产业,从"外包"走向"原创"是动漫产业发展的必然诉求。为此,政府应加快出台支持、保护动漫产业的相关政策;动漫企业应通过创新让文化资源成为"原创"的内容文本,让高新技术成为动漫"原创"的物理平台,让新一代"万氏兄弟"成为原创的智力资本,建立起动漫企业的"自我保护"机制,并让"原创"精品成为动漫产业链条拓展的"领头雁"。

Being Original: The Development Appeal of Cartoon Industry and Its Innovational Path

Cartoon industry is the one which has the most development potential in the 21st century.The development of the cartoon industry should be extended to other industries derived from Cartoon Industries.The inevitable demands of the cartoon industry is to develop from outsourcing to original.Thus,on the one hand,the government should consider issuing out relevant polices to support and protect the cartoon industry,on the other,the cartoon enterprises need choose innovative ways to make cultural resources become original,to shift the high-tech into original physical platform,and also to attract the new generation talents;meanwhile,cartoon enterprises should establish the mechanism of self-protection.The original quality works should become the leading geese in cartoon industry chain.