发展先导型商品流通结构的理论与实践

先导型商品流通结构是在国民经济体系中具有重要战略地位,在国民经济规划中优先发展,并对其他产业发展起着导向作用的流通结构.这种结构是社会主义市场经济发展的客观要求,是全球经济一体化发展的必然趋势,也是商品流通自身发展的本质内涵.今后我们需要以物流为骨干建立先导型的流通结构框架,以连锁业为重点发展先导型的零售组织体系,以电子商务为枢纽强化先导型的经营结构功能.

Theory and practice on developing forerunner marketing structure

The forerunner marketing structure is the marketing structure being o f strategic significance in the national economy, it can produce leading effort for other industries and should be given priority for its development. This pape r illustrates that we should develop a forerunner marketing structure with physi cal distribution system as the pillar of the framework, with chain-store system as the focus of the organization structure, and with E-commerce as the hinge of management mechanism.