| 浅谈国际“名牌”的品牌运营策略 |
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| 引用本文： | 李青.浅谈国际“名牌”的品牌运营策略[J].华东经济管理,2002,16(1):118-119. |
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| 作者姓名： | 李青 |
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| 作者单位： | 1. 广东外语外贸大学国际工商管理学院,广东广州510420
2. 广州暨南大学管理学院,广东广州510632 |
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| 摘 要： | 在先进的技术支撑和激烈的市场竞争压力下 ,企业应学习、应用先进的营销技术和理论 ,综合考虑市场需求、竞争状况及自身能力 ,选择合适的服务对象 ,并管理好客户关系组合 ,追求企业价值最大化。
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| 关 键 词： | 服务 分层 满意度 忠诚度 |
| 文章编号： | 1007-5097(2002)-0118-02 |
| 收稿时间： | 2001/10/12 0:00:00 |
| 修稿时间： | 2001年10月12 |
Selection and differentiation of customers |
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| LI Qing,GUO Xin.Selection and differentiation of customers[J].East China Economic Management,2002,16(1):118-119. |
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| Authors: | LI Qing GUO Xin |
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| Institution: | 1 College of Internation Business Management,Guangdong University of Foreign Language and Foreign Trade, Guangzhou 510420,China;2 College of Management,Guangzhou Jinan University,Guangzhou 510632,China |
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| Abstract: | Under the pressure of advanced technology and heat competition,enterprises should learn and apply the advanced technology and theories of marketing.Enterprises also ought to take various factors into consideration such as the demand and competition,select the proper target to service and manage the customer relationship so as to maximize the value of company. |
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| Keywords: | service loyalty the degree of satisfaction differentiation |
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