我国企业的国际化观念谈

我国的许多企业都已开始了国际化的进程,其国际经营的成功与否主要取决于其所秉承的观念。 其观念在企业的国际化进程中起着十分重要的作用:量力而动的观念、因企制宜的观念、长远利益的观 念、全球整合的观念、全球学习的观念、全球竞合的观念和社会营销的观念。

Of Internationalization of Chinese Companies

Many Chinese companies have proceeded with internationalization. However, whether they will succeed or not is determined by their concepts, namely, concept of self-knowledge, concept of making decisions according to the environment, concept of long-term interest, concept of integreting with global " operation, concept of learning from global counterparts, concept of global competition-cooperation and concept of social marketing, etc.