| BtoB网络营销客户价值指标评价体系设计 |
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| 引用本文： | 潘城文.BtoB网络营销客户价值指标评价体系设计[J].中国对外贸易(英文版),2011(6). |
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| 作者姓名： | 潘城文 |
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| 作者单位： | 广东省中山市火炬职业技术学院现代服务于管理系 |
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| 摘 要： | 本文着重从客户当前价值、客户潜在价值以及客户忠诚三个方面进行设计.指标的设计,一方面立足于BtoB网络营销下客户价值的特殊性,从理论与实践两个层面来弥补前人研究的不足;另一方面,本文旨在为BtoB网络营销下客户价值的评价提供多角度、多方面的研究,以示抛砖引玉.
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| 关 键 词： | 网络营销 BtoB 客户价值 |
BtoB Marketing Design Evaluation System of Customer Value |
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| Chengwen Pan.BtoB Marketing Design Evaluation System of Customer Value[J].China's Foreign Trade,2011(6). |
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| Authors: | Chengwen Pan |
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| Institution: | Chengwen Pan |
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| Abstract: | This article focuses on the current value from the customer,customer potential value and customer loyalty are three aspects of design.The design of the one hand,under the network marketing based on customer value BtoB particularity,from a theoretical and practical level to make up for the lack of previous studies;the other hand,this paper aims to BtoB online marketing evaluation of customer value under Multi-angle,a wide range of research to show attract valuable comments. |
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| Keywords: | network marketing BtoB customer value |
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