A Study of Attitudes Towards Products Made in Australia

This study examines how New Zealanders perceive Australian products. Response indicates a bias against Australian products may be helpful in identifying segments which are more receptive. Within the context of the closer economic relations (CER) agreement, understanding the biases against Australian products is important in preparing more effective marketing plans for products exported to New Zealand. Several suggestions to manage country of origin bias are offered. Factor analysis of the statements shows that earlier categories found in previous studies are not supported.