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A Fast Track to Cultural Immersion
Abstract:ABSTRACT

The internationalization of the business curriculum remains a priority for preparing students for a global workforce. Business schools continue to stress the importance of semester-long study abroad programs. Yet in colleges and universities with a growing population of non-traditional, working adult students, it is challenging to provide international study abroad opportunities. Options for such intensive immersion are limited and may include non-credit travel, travel as a small part of a credit course, or travel with a trade mission group. In short term international travel, quickly introducing students to culture shock and moving toward some minimal acculturation is the primary goal. This article describes a nine-day study abroad trip to Monterrey, Mexico that quickly exposed students to the local culture via a day-long structured scavenger hunt exercise. Suggestions for implementing such experiential activities into the curriculum of other study abroad programs are provided as well as a discussion of students and faculty learning.
Keywords:International business  study abroad  scavenger hunt  Mexico  culture  study abroad program  internationalization  program development  short term  immersion  action learning  experiential learning
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