Assessing the Contribution of Attitudinal Variables in International Models of Food Consumption

Abstract

This study compares the predictive ability of attitudinal variables with that of demographic variables in an international context. Using hierarchical regression analysis, the contribution of attitudinal variables to five models of food purchase behavior in urban China is evaluated. The results of the study indicate that, in some circumstances, multinational firms might opt to omit attitudinal measures in international consumer studies. Analysis of variance techniques are then used to examine the relationship between key demographic variables and food purchase behaviors.