Marketing of Recycling Services:

While some research studies have investigated recycling, little work has been done in the area of marketing of recycling behavior by those providing recycling services. This study looks at the effects of different informational, convenience, and economic factors, as well as social norm effects, on recycling behavior of consumers for newspapers, aluminum containers, glass containers, and plastic containers. Results indicate that optimal strategies for inducing recycling behavior may differ depending on the materials to be recycled.